ABSOLUT, a vodka company, is receiving harsh criticism for it’s poor choice of imagery for it’s most recent Facebook post.
President Park Geunhye has finally been impeached after weeks of peaceful protests by the Korean public. However, images of these acts of democracy are being manipulated for marketing purposes much to the dismay and outrage of the Korean people.
ABSOLUT uploaded the above image to it’s Facebook page a few hours ago. It has quickly become a heated topic with the majority of comments criticizing the company for their choice of imagery. The public viewed the photo of choice was inappropriate for a vodka ad.
Korea had been in turmoil for the past weeks as scandal after scandal was revealed of their president and the White House. Even celebrities, usually neutral in political standings, became vocal in their stances against the current leadersthip of the country. Especially as survivors and family of the Sewol Ferry Incident were also part of these protests, the public hugely berated the company for being insensitive to the grief of the country.
We have translated some of the most popular comments left on the post on from ABSOLUT Korea‘s facebook page.
[+1433] Hmm..If Absolut Vodka had supported the demonstration even a little bit this advertisement would portray the ‘Strength of Korea in their fight for a democratic future’ very aptly mixed with the company product, but they are just using the situation and event for profit. This makes even me, a foreigner frown.